"The Thrill of Discovery"
Customers are drawn to businesses they love, often, because they want to see what new and exciting products have been curated with their interests in mind. The challenge for e-commerce is to get customers "in the door" routinely without physical displays of new products to entice them. So, how does a retailer put their hot new items at the forefront using only its online touch points?
Because seekers of new items tend to be and become more loyal customers, e-mail marketing, storefront (homepage) promotions planning, and organic social media were tasked with boosting visibility of and engagement with new product offerings.
I worked with the team to create a monthly series of inviting and enticing imagery of new and exciting products recommended by our merchandising departmental leads. By creating a consistent look and feel across platforms and maintaining that over a number of months, we were able to create a format that would repeatedly signal to the customers "discover our newest items here."
For over a year, this joint initiative has consistently driven customer engagement across platforms and provided visibility and increased sales for items featured on the monthly lists, often giving a "boost" to new, niche, and "trending" brands that might not otherwise be promoted.
Original Images
Customer-facing e-mails
homepage/e-commerce storefront
Social Media Posts
