The visual goals and objectives of some projects don't always evoke a specific setting or set of items. Occasionally, they're more, well, "conceptual." More of a "vibe" than a distinct set of circumstances. Examples of these campaigns and/or briefs include "fall flavors," "seasonal produce," and "wine." Arresting results require a little more flexibility and creative thinking.
Frequently, these projects require establishing a visual concept within our creative team and "running with it." The ability to do so effectively requires a certain level of trust from the client, which is built with time, experience, and collaboration. However, having this trust allows us to create images that are both creatively fulfilling and functionally effective.
