I'm a senior creative operations leader with thirteen years of in-house experience building and running photo and video studios at scale. Named a Top 30 E-Commerce Studio Professional in 2024 by Pixelz, Profoto, and Creative Force, I've spent my career at the intersection of craft and operational discipline — leading teams, designing systems, and producing imagery that shapes how people experience a brand.
My studio at FreshDirect handled over 53,000 photos across eleven years, spanning twelve merchandise categories from fresh produce to prepared foods — combining original editorial production and high-volume vendor-supplied processing for web, email, social, and out-of-home placements. I built the workflow and asset management infrastructure that kept it running efficiently, reduced operating expenses by 67%, and cut average turnaround time from seven days to three.
I began my career in film and television production, which taught me how to think narratively, collaborate under pressure, and respect every role in the creative process. Over time I found my footing in photography and creative operations — where I could translate ideas into tangible work while building the systems that let creative teams do their best work consistently.
This site is a mix of professional and personal projects, connected by a love of storytelling and a commitment to craftsmanship. I'm currently based in the New York area and open to creative operations leadership roles in the NYC metro. Feel free to reach out via LinkedIn.